Interesting to see that our customer CVTrust has picked up an award as “entrepreneur of the year” from the Belgian organisation Enterprize. We were called in to work on the website before it was launched. The service enables job seekers to authenticate their CVs once and for all in...
When will we run out of names? Although I originally got involved in product naming as an add-on feature to the business of copywriting, it really does call on very particular skills. It’s often thought of as the ultimate in creative writing, as so much is condensed into just...
I’ve been working on a few projects recently that can best be described as “personal branding”, coaches or consultants that decide to build their business under their own name. But “personal branding” has a very selfish ring to it. At its worst, it’s an exercise in ego-stroking. But as...
In 7 years of creating the campaigns for Midem, we have seen the world of trade fairs transform at an unbelievable rate. It’s not unfair to say that many trade fairs until recently had been seen by their organisers pretty much a way of renting space to companies. Yet...
I was amazed when an art director at a major agency recently told me that on average, their contact with a client had changed every six months over the past three years. That’s quite a turnover, with the inevitable loss in productivity and continuity. Coincidentally, coach and consultant Serge...
Spare a thought for the music biz: over the past seven years, overall sales of recorded music have been slashed by 50%. Whole parts of the business, such as CD plants and retail outlets, are disappearing. Even professional users, such as video games and TV stations, are putting pressure...
The digital sphere is increasingly blurring the lines between audiovisuals and graphics. Although TV documentaries remain relatively straightforward, everything else is becoming more graphic. Double Double is a young production company that is situated right on the edge of both genres. The founding members are graphic designers as well...
When the going gets tough, the tough get out and meet each other – or they should do. I’m a firm believer in working trade fairs, having seen ones such as MIDEM and the Film Market from the inside, as well as writing for MIPIM, MIPIM Asia and the...