CVTrust voted “entrepreneur of the year”
Interesting to see that our customer CVTrust has picked up an award as "entrepreneur of the year" from the Belgian organisation Enterprize. We were called in to work on the…
Lessons from product naming
When will we run out of names? Although I originally got involved in product naming as an add-on feature to the business of copywriting, it really does call on very particular skills. It’s often thought of as the ultimate in creative writing, as so much is condensed into just one word. There have also been a tidal wave of nonsensical trendy names that sound creative over the past few years. They only add to the perception of it being some sort of dark art (although I think they probably have more to do with the difficulty of getting one-word domain names).
PERSONAL BRANDING IS NOT LIKE A PERSONAL COMPUTER
I’ve been working on a few projects recently that can best be described as “personal branding”, coaches or consultants that decide to build their business under their own name. But “personal branding” has a very selfish ring to it. At its worst, it’s an exercise in ego-stroking. But as the “brands” in question were perfectly aware, there’s more to personal branding than “me-me-me”.
MIDEM TRADE FAIR: THE TOUGH GOT GOING
In 7 years of creating the campaigns for Midem, we have seen the world of trade fairs transform at an unbelievable rate. It’s not unfair to say that many trade fairs until recently had been seen by their organisers pretty much a way of renting space to companies. Yet Midem, part of the Reed MIDEM group, has blazed a trail and is re-inventing the way trade fairs see themselves and engage with their audiences.
COUNTDOWN 100: GETTING NEW MANAGERS UP TO SPEED
I was amazed when an art director at a major agency recently told me that on average, their contact with a client had changed every six months over the past…
MIDEM WEBSITE REFLECTS CHANGES IN MUSIC BIZ
Spare a thought for the music biz: over the past seven years, overall sales of recorded music have been slashed by 50%. Whole parts of the business, such as CD plants and retail outlets, are disappearing. Even professional users, such as video games and TV stations, are putting pressure on the rates to be paid. In fact, the very notion of a “record” business is no longer really applicable. Midem, as the worldwide music community’s annual gathering, has obviously been affected by this. Despite what you might think, the trade fair has been growing over the past few years (with the obvious exception of last January when it fell right after the credit crunch). How? By staying one step ahead of the game.
DOUBLE DOUBLE: GRAPHICS MEET VIDEO
The digital sphere is increasingly blurring the lines between audiovisuals and graphics. Although TV documentaries remain relatively straightforward, everything else is becoming more graphic. Double Double is a young production…
EAS 2009 TRADE SHOW SEES JUMP OF 10%
When the going gets tough, the tough get out and meet each other - or they should do. I'm a firm believer in working trade fairs, having seen ones such…