I was amazed when an art director at a major agency recently told me that on average, their contact with a client had changed every six months over the past three years. That’s quite a turnover, with the inevitable loss in productivity and continuity. Coincidentally, coach and consultant Serge Pegoff told me that between 25-40% of managers in new positions don’t meet expectations. The managers themselves claim that a lack of support was often to blame.
Pegoff and some coaching colleagues started a programme specifically to enable managers to get up to speed as quickly as possible – roughly 3 months. So when they asked us to develop a brochure and identity, the name Countdown 100 was an obvious choice. It stands out, as other programmes on the market are given horrendous manager-speak names. The visuals, developed by Pix&Com, play on the countdown theme. For details about the programme, visit Countdown 100.