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Four things to do before attending a trade fair
I’m currently busy preparing for a trade fair, Midem in January. So like everyone else, … Read more
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Cannes 2010: the art of the pitch
I remember when it was held as a truth that the written word was dying … Read more
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MIDEM TRADE FAIR: THE TOUGH GOT GOING
In 7 years of creating the campaigns for Midem, we have seen the world of … Read more
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THE NAME GAME
Names are probably one of the most difficult things to get right. Over the years, … Read more
trade fairs
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