Four things to do before attending a trade fair

Four things to do before attending a trade fair

December 20, 2010Posted inadvertising business, brochure, Cannes, copywriting, name research, print ad4 Comments
MIDEM 2010 campaign image
MIDEM 2010 campaign image

I’m currently busy preparing for a trade fair, Midem in January. So like everyone else, I spend a lot of time mining the event database looking for potential partners. I’ve done this from different sides of the table for 15 years now (both copywriting and sales), and I still see the same mistakes coming back time and again.

What do you do when looking for potential partners?

Midem main image

MIDEM TRADE FAIR: THE TOUGH GOT GOING

November 20, 2009Posted inbrochure, Cannes, copywriting, portfolio, print adNo Comments
MIDEM 2010 campaign image
MIDEM 2010 campaign image

In 7 years of creating the campaigns for Midem, we have seen the world of trade fairs transform at an unbelievable rate. It’s not unfair to say that many trade fairs until recently had been seen by their organisers pretty much a way of renting space to companies. Yet Midem, part of the Reed MIDEM group, has blazed a trail and is re-inventing the way trade fairs see themselves and engage with their audiences.