I’m currently busy preparing for a trade fair, Midem in January. So like everyone else, I spend a lot of time mining the event database looking for potential partners. I’ve done this from different sides of the table for 15 years now (both copywriting and sales), and I still...
In 7 years of creating the campaigns for Midem, we have seen the world of trade fairs transform at an unbelievable rate. It’s not unfair to say that many trade fairs until recently had been seen by their organisers pretty much a way of renting space to companies. Yet...
Here’s a challenge. Take a shot of the client that actually means something, and people will stop people in their tracks. The Tagora agency in Brussels did just that recently with a brochure for EAS, the European trade fair for the attractions industry. They put the owners and managers...
It’s that time of the year again. MIPCOM, the world’s foremost content trade fair, will run from October 13-17 in Cannes. This year (like last year, in fact), we worked on the collateral with the Consorcom agency in Brussels, producing the brochure, key visuals and a few ads. MIPCOM...
I think we have all heard that the music business is in pretty bad shape (and just today, it was revealed that figures are down 15% in France). As the foremost music trade fair, Midem obviously has had to reconsider what role it plays in the new music business....
I must admit that I’ve been a reasonably slow adopter over the years. Our telly tends to be old, we have no air conditioning and the rollers are wound up and down by hand. So I was interested to hear about IO-Homecontrol through the Polygone agency. Their client IO-Homecontrol...
Anyone involved with the audiovisual sectors probably knows MIPCOM, which is billed as “the global content event for co-producing, buying, selling, financing and distributing entertainment content across all platforms”. It’s one of Cannes’ most senior trade fairs and will attract some 12,500 people between October 8 and 12. This...
I can’t take any credit for this, but Belgium picked up 13 awards at the Cannes Lions this year. That’s one more than Holland and (gulp) three more than France! So the Creative Club of Belgium launched a cheeky campaign to point this fact out to European advertisers under...