Anyone involved with the audiovisual sectors probably knows MIPCOM, which is billed as “the global content event for co-producing, buying, selling, financing and distributing entertainment content across all platforms”. It’s one of Cannes’ most senior trade fairs and will attract some 12,500 people between October 8 and 12. This year’s communications were again produced by Consorcom, with The Write Stuff handling all the original copywriting. Given the extraordinary rate of change in entertainment content and the fact that a lot of it involves mobile and digital platforms, the slogan this year is quite simple: “Content is on the move”.
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