Cannes 2010: the art of the pitch
I remember when it was held as a truth that the written word was dying and the world would communicate visually. Luckily for writers, the Cannes film festival is there to remind everyone that in the beginning was the word. And not only are words essential to get a story moving, they are also there at every step of the way when it is pitched to a producer, who then pitches to co-producers and financiers, before pitching it to distributors and later the press.