With the Cannes Fest (and its market) coming up, I’m reading a lot of blurbs, pitches and write-ups at the moment. These are the one- or two-line – sometimes only five-word – summaries that people use to grab our attention and perhaps give a little flavour of what the story is about. I always remember “Alien” being sold under the warning that “In space, no one can hear you scream“. The producers of “Speed” showed remarkable focus when they were pitching the project as “‘Die Hard’ on a bus“. That’s five words, folks. Considering the millions of profit it generated, I’d say that’s pretty effective writing.
So I thought I’d start a collection of killer taglines as I come across them. The opening salvo comes from the British company Swords & King.