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    • The problem with AI is not the one we think
    • Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart
    • Kill your keywords? Oh oui.
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    • Content Marketing: generating ideas
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    • Look inside for content marketing ideas
    • Quickie: how to recover from a penguin penalty
    • Putting the marketing into digital
    • Make Facebook reflect your values, not the other way round
    • The process of irritation by imitation
    • Nike re-defines greatness

Month: November 2007

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  • 2007
  • November

IO-HOMECONTROL: YOUR HOME TAKES CARE OF YOU

Posted by By Michael Leahy November 27, 2007Posted inbrochure, print ad, web
I must admit that I've been a reasonably slow adopter over the years. Our telly tends to be old, we have no air conditioning and the rollers are wound up…
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“WE WRITE ADS OR PEOPLE DIE…”

Posted by By Michael Leahy November 16, 2007Posted inadvertising business, UncategorizedNo Comments
Who writes these things? I gave the dog a shock laughing at this one. If you've ever seen discussions between the creative and accounts dept of an agency, you'll enjoy…
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NEW SITE FOR CONSORCOM

Posted by By Michael Leahy November 12, 2007Posted incopywriting, name research, webNo Comments
Over the past the past few years, I have worked extensively with the Belgian agency Consorcom. They recently updated their site, featuring their work with Midem, MIPIM Asia and others.…
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SONG CREDIT ON BELGIAN MOVIE “VERMIST”

Posted by By Michael Leahy November 2, 2007Posted inmusic, UncategorizedNo Comments
There is always something glamorous about the movie business and it's nice to see one's name on the credits of a film. This summer, I got a call from composer…
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