Kill your keywords? Oh oui.
Although it might feel like sky-diving without a parachute, there are times when you have to write without keywords Photo by Nothing Ahead from Pexels I’m back to writing headlines again. Pure standalone…
Whose website is this anyway? Hint: not yours
There usually comes a time in the development of a website when the owner suddenly realises it’s not their website at all. Or to be more precise, it’s not about…
CVTrust voted “entrepreneur of the year”
Interesting to see that our customer CVTrust has picked up an award as "entrepreneur of the year" from the Belgian organisation Enterprize. We were called in to work on the…
PERSONAL BRANDING IS NOT LIKE A PERSONAL COMPUTER
I’ve been working on a few projects recently that can best be described as “personal branding”, coaches or consultants that decide to build their business under their own name. But “personal branding” has a very selfish ring to it. At its worst, it’s an exercise in ego-stroking. But as the “brands” in question were perfectly aware, there’s more to personal branding than “me-me-me”.
COUNTDOWN 100: GETTING NEW MANAGERS UP TO SPEED
I was amazed when an art director at a major agency recently told me that on average, their contact with a client had changed every six months over the past…
MIDEM WEBSITE REFLECTS CHANGES IN MUSIC BIZ
Spare a thought for the music biz: over the past seven years, overall sales of recorded music have been slashed by 50%. Whole parts of the business, such as CD plants and retail outlets, are disappearing. Even professional users, such as video games and TV stations, are putting pressure on the rates to be paid. In fact, the very notion of a “record” business is no longer really applicable. Midem, as the worldwide music community’s annual gathering, has obviously been affected by this. Despite what you might think, the trade fair has been growing over the past few years (with the obvious exception of last January when it fell right after the credit crunch). How? By staying one step ahead of the game.
DOUBLE DOUBLE: GRAPHICS MEET VIDEO
The digital sphere is increasingly blurring the lines between audiovisuals and graphics. Although TV documentaries remain relatively straightforward, everything else is becoming more graphic. Double Double is a young production…
EAS 2009 TRADE SHOW SEES JUMP OF 10%
When the going gets tough, the tough get out and meet each other - or they should do. I'm a firm believer in working trade fairs, having seen ones such…