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Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart

Posted by By Michael Leahy October 5, 2021Posted inadvertising business, copywritingNo Comments
If I wanted to reach 2.9 billion gamers, I would do something like this as well.
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Make every list a sales pitch

Posted by By Michael Leahy January 21, 2021Posted incopywritingNo Comments
A lot of my work involves reading and sometimes collating other people’s words. I’ve become very picky about the weak spots in most people’s copywriting. And you should too. You’re…
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Content Marketing: generating ideas

Content Marketing: generating ideas

Posted by By Michael Leahy January 6, 2021Posted incontent marketing, copywritingNo Comments
Content marketing is not a new concept, per se. For decades copywriters have been feeding off material produced internally by companies. But it has taken on a life of its…
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Website ownership

Whose website is this anyway? Hint: not yours

Posted by By Michael Leahy November 18, 2019Posted incopywriting, webNo Comments
There usually comes a time in the development of a website when the owner suddenly realises it’s not their website at all. Or to be more precise, it’s not about…
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Content marketing: show don’t tell

Posted by By Michael Leahy April 5, 2019Posted incontent marketing, copywriting, Social mediaNo Comments
In a previous article about content marketing, I recommended that when looking for material to use, your company's mission statement can act as a frame of reference. But talking about…
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Look inside for content marketing ideas

Posted by By Michael Leahy July 29, 2016Posted incopywriting, Social media2 Comments
Content marketing is still high on everyone’s agenda. The trick is to generate content that actually means something to readers and potential customers. There is always a temptation to look…
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Press release copywriting and distribution

Press release distribution

Posted by By Michael Leahy March 11, 2015Posted incopywriting, webNo Comments
For a few months, I have been including press release distribution alongside the more usual services of copywriting, product naming and concept development. Combining the copywriting of press releases with…
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Make Facebook reflect your values, not the other way round

Make Facebook reflect your values, not the other way round

Posted by By M, copywriter in Brussels September 4, 2013Posted incopywriting, Social media, web2 Comments
Now that a huge number of companies are on Facebook, a whole generation of marketing departments, copywriters and social media practitioners are discovering the joys of creating content. When it…
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More than content marketing, I reach people. Through words and product names

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
4h

Think before you link

Gianluca Fiorelli @gfiorelli1

The fascinating story of a counterfeited press release, which generated countless high authority links by deceiving government websites.

An investigative piece by me that I am sure @dannysullivan and @JohnMu will find interesting:

https://www.iloveseo.net/reason-number-5445131-why-some-seos-destroy-the-reputation-of-seo/

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
1 Jul

Does anyone have figures about #Skype usage? It seems to have completely dropped off the radar. is it time to start printing retro T- shirts yet? ;-)

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
29 Jun

Totally agree. I'm seeing good results on #Pinterest, and notably cost-effective ads. RT @tsm_blogging: Some numbers that a tell a story about Pinterest that you should know http://dld.bz/jrH3e #socialmedia

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
27 Jun

RT @Giles_Edwards: Oh to be as arrogant as autocorrect

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
25 Jun

Glossy magazines have lots of white space, which is handy when you start churning out ideas in a swanky café ;-) #copywriting #naming #advertising

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