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All aboard the AI train? Then we can start…
How are we settling in? Comfortable? The first few months in the age of AI … Read more
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The problem with AI is not the one we think
And all of a sudden it’s an issue. Everyone from universities to copywriters are talking … Read more
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Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart
If I wanted to reach 2.9 billion gamers, I would do something like this as well.
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Kill your keywords? Oh oui.
Although it might feel like sky-diving without a parachute, there are times when you have … Read more
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Make every list a sales pitch
A lot of my work involves reading and sometimes collating other people’s words. I’ve become … Read more
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Content Marketing: generating ideas
Content marketing is not a new concept, per se. For decades copywriters have been feeding … Read more
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Whose website is this anyway? Hint: not yours
There usually comes a time in the development of a website when the owner suddenly … Read more
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Content marketing: show don’t tell
In a previous article about content marketing, I recommended that when looking for material to … Read more
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