Gerry Murray website

PERSONAL BRANDING IS NOT LIKE A PERSONAL COMPUTER

I’ve been working on a few projects recently that can best be described as “personal branding”, coaches or consultants that decide to build their business under their own name. But “personal branding” has a very selfish ring to it. At its worst, it’s an exercise in ego-stroking. But as the “brands” in question were perfectly aware, there’s more to personal branding than “me-me-me”.