Kill your keywords? Oh oui.

Although it might feel like sky-diving without a parachute, there are times when you have to write without keywords I’m back to writing headlines again. Pure standalone advertising headlines. The type that trigger people – hopefully in the right way. We all know the process: you get the briefing,...

SPRING CLEANING

I couldn’t resist giving the website a little spring cleaning. I’ll be playing around with the layout over the coming days, and trying to get the Twitter posts onboard as well. If you have a Twitter account, check The Write Stuff’s account. UPDATE: For those that visited the site...

THE FUTURE’S NOT OURS TO SEE

Couldn’t resist plugging an old acquaintance who will be visiting Brussels late January. I met Simon Alexander a few years ago. He has a rather particular job: he sees the future and has made a number of sensational predictions over the years (notably “something sad” about The Beatles just...