Actually, this is just a little plug. Last year, I worked on the subtitles for a documentary called “Where is the Love in the Palm Grove?”, produced by Iota Productions. Jérome le Maire spent a year in southern Morocco, and decided to ask the locals how young people meet...
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THINGS ARE LOOKING UP?
Maybe it’s a bit optimistic. Maybe it’s just plain wrong. But I’ve been speaking to a number of copywriters in Europe these past few days. None have a spare minute. All are struggling to keep up. What does this mean? Do I know the only successful copywriters in Europe?...
MIDEM 2008 KICKS OFF NEW THINKING
I think we have all heard that the music business is in pretty bad shape (and just today, it was revealed that figures are down 15% in France). As the foremost music trade fair, Midem obviously has had to reconsider what role it plays in the new music business....
BEST SONGS IN ADS 2007
I’ve done words for a couple of songs in ads over the years, most notably the UK and German campaigns for Alpro soya (“Happiness is Easy”), Tuborg beer and two hilarious mini-musicals for Douwe Egberts coffee. A great song does great things for advertising, connecting immediately with an audience...
“WE WRITE ADS OR PEOPLE DIE…”
Who writes these things? I gave the dog a shock laughing at this one. If you’ve ever seen discussions between the creative and accounts dept of an agency, you’ll enjoy this spoof, taken from “A Few Good Men”. Unfortunately, the direct link to YouTube breaks my frames (ouch). So...
SONG CREDIT ON BELGIAN MOVIE “VERMIST”
There is always something glamorous about the movie business and it’s nice to see one’s name on the credits of a film. This summer, I got a call from composer Steve Willaert who was writing music for the Belgian thriller “Vermist/Missing” directed by Jan Verheyen. He was preparing a...
WATER IMAGES COLLECTION
The French pavilion has had a neat idea for the Saragossa world exhibition of 2008. As water is becoming increasingly important, they have decided to focus on water and sustainable development as their theme. And for that, they are looking for images of water. The company handling the event,...
BELGIUM: “WE’RE LOUSY AT FOOTBALL THESE DAYS, SO WE BEAT OUR NEIGHBOURS WITH SOMETHING ELSE”
I can’t take any credit for this, but Belgium picked up 13 awards at the Cannes Lions this year. That’s one more than Holland and (gulp) three more than France! So the Creative Club of Belgium launched a cheeky campaign to point this fact out to European advertisers under...