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IT’S EASY TO MISS SOMETHING YOU’RE NOT LOOKING FOR

Posted by By M, copywriter in Brussels June 24, 2008Posted inadvertising business, TV, UncategorizedNo Comments
Advertising is supposed to engage us on more than one level these days. It's also supposed to be entertaining. So here's a winner from the Cannes Lions festival, produced by…
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Where is the Love in the Palm Grove?

Posted by By M, copywriter in Brussels May 2, 2008Posted inUncategorized
Actually, this is just a little plug. Last year, I worked on the subtitles for a documentary called "Where is the Love in the Palm Grove?", produced by Iota Productions.…
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THINGS ARE LOOKING UP?

Posted by By M, copywriter in Brussels March 30, 2008Posted inadvertising business, Uncategorized
Maybe it's a bit optimistic. Maybe it's just plain wrong. But I've been speaking to a number of copywriters in Europe these past few days. None have a spare minute.…
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MIDEM 2008 KICKS OFF NEW THINKING

Posted by By M, copywriter in Brussels January 24, 2008Posted inbrochure, print ad, Uncategorized
I think we have all heard that the music business is in pretty bad shape (and just today, it was revealed that figures are down 15% in France). As the…
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BEST SONGS IN ADS 2007

Posted by By M, copywriter in Brussels December 29, 2007Posted inadvertising business, music, UncategorizedNo Comments
I've done words for a couple of songs in ads over the years, most notably the UK and German campaigns for Alpro soya ("Happiness is Easy"), Tuborg beer and two…
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“WE WRITE ADS OR PEOPLE DIE…”

Posted by By M, copywriter in Brussels November 16, 2007Posted inadvertising business, UncategorizedNo Comments
Who writes these things? I gave the dog a shock laughing at this one. If you've ever seen discussions between the creative and accounts dept of an agency, you'll enjoy…
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SONG CREDIT ON BELGIAN MOVIE “VERMIST”

Posted by By M, copywriter in Brussels November 2, 2007Posted inmusic, UncategorizedNo Comments
There is always something glamorous about the movie business and it's nice to see one's name on the credits of a film. This summer, I got a call from composer…
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WATER IMAGES COLLECTION

Posted by By M, copywriter in Brussels September 17, 2007Posted inUncategorized, webNo Comments
The French pavilion has had a neat idea for the Saragossa world exhibition of 2008. As water is becoming increasingly important, they have decided to focus on water and sustainable…
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More than content marketing, I reach people. Through words and product names

thewritestuff1
thewritestuff1 thewritestuff1 @thewritestuff1 ·
21h

After 75 years, Westvleteren has decided to add labels to its beers - even if they are kind of minimalist. https://biere-actu.fr/westvleteren-le-retour-de-letiquette/ #branding

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
27 Jul

Credit where it's due: thanks to the support team @TitanEmail - very fast and efficient!

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
25 Jul

Portabilty vs transportability ;-) https://twitter.com/genemurphy/status/1551408154197491714

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
21 Jul

There is something reassuring about rain on the Belgian national holiday. #21juillet #21juli

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
21 Jul

There is spam, and there is this level of spam: "{I have|I've} been {surfing|browsing} online more than {three|3|2} hours today, yet I never found any interesting article like yours. {It's|It is} pretty worth enough for me. {" #spam #marketing #copywriter http://www.thewritestuff.be/2013/06/the-process-of-irritation-by-imitation/

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