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    • The problem with AI is not the one we think
    • Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart
    • Kill your keywords? Oh oui.
    • Make every list a sales pitch
    • Content Marketing: generating ideas
    • Advertising in times of crisis
    • Whose website is this anyway? Hint: not yours
    • Content marketing: show don’t tell
    • Ever try to throw a book away?
    • Look inside for content marketing ideas
    • Quickie: how to recover from a penguin penalty
    • Putting the marketing into digital
    • Make Facebook reflect your values, not the other way round
    • The process of irritation by imitation
    • Nike re-defines greatness

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Kill your keywords? Oh oui.

Kill your keywords? Oh oui.

Posted by By Michael Leahy June 25, 2021Posted incopywriting, Social mediaNo Comments
Although it might feel like sky-diving without a parachute, there are times when you have to write without keywords Photo by Nothing Ahead from Pexels I’m back to writing headlines again. Pure standalone…
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Content marketing: show don’t tell

Posted by By Michael Leahy April 5, 2019Posted incontent marketing, copywriting, Social mediaNo Comments
In a previous article about content marketing, I recommended that when looking for material to use, your company's mission statement can act as a frame of reference. But talking about…
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Look inside for content marketing ideas

Posted by By Michael Leahy July 29, 2016Posted incopywriting, Social media2 Comments
Ph: Nothing Ahead / Pexels Content marketing is still high on everyone’s agenda. The trick is to generate content that actually means something to readers and potential customers. There is…
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Dela campaign

Putting the marketing into digital

Posted by By Michael Leahy October 20, 2013Posted inadvertising business, Social media5 Comments
Digital marketing conferences are hardly rare. But the recent Digital Marketing First in Brussels was an opportunity (for me at least) to get a feel for the fast-moving market. First…
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Make Facebook reflect your values, not the other way round

Make Facebook reflect your values, not the other way round

Posted by By Michael Leahy September 4, 2013Posted incopywriting, Social media, web2 Comments
Now that a huge number of companies are on Facebook, a whole generation of marketing departments, copywriters and social media practitioners are discovering the joys of creating content. When it…
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span copywriting

The process of irritation by imitation

Posted by By Michael Leahy June 18, 2013Posted incopywriting, Social mediaNo Comments
Anyone that runs a website knows how irritating spam can be. Since the early days of just posting links, the systems that spammers use have gotten increasingly sophisticated, aiming to…
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Are your communications aligned with your mission statement?

Are your communications aligned with your mission statement?

Posted by By Michael Leahy February 17, 2012Posted inadvertising business, brochure, copywriting, Social mediaNo Comments
Coincidentally, I've worked on a number of corporate branding projects recently that threw up a similar problem. Although the brand statements and guidelines were developed with intelligence and insight, their…
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Klout

Clout is a noun, not a goal

Posted by By Michael Leahy October 27, 2011Posted inSocial media, web1 Comment
The social media world is in a bit of a tizzy due to Klout's new rating system. The overall complaint is that everyone seems to have gone down in the…
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thewritestuff1 Follow

More than content marketing, I reach people. Through words and product names

thewritestuff1
thewritestuff1 thewritestuff1 @thewritestuff1 ·
22 Mar

I have a fan! #blogging (or more specifically #commentspam).

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
19 Mar

The book I wrote about doing business in #Cannes has been called "an insiders guide to what you can expect at the Cannes festival!" Cool. https://amzn.to/3YWVuE4 #Cannes2023 #miptv #CanneSeries

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
18 Mar

Let's get things straight...

Doug Garnett @AtomicAdMan

The great thing about Wikipedia is it is community sourced. Thus, major additions appear. Like this one.

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
9 Mar

Have you ever been to Cannes for the festival or one of the many trade fairs? I'm giving away my business guide on Kindle in exchange for a review today and tomorrow. https://amzn.to/3ZIEL8b #MIPIM #MIPTV #Cannes2023 #CannesLions

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
9 Mar

I can't help thinking there is still a long way to go when a friend posts a photo of Debbie Harry in her underwear for #IWD2023 on his (you guessed, right?) timeline. Sigh.

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