Content marketing: show don’t tell
In a previous article about content marketing, I recommended that when looking for material to use, your company's mission statement can act as a frame of reference. But talking about…
Look inside for content marketing ideas
Content marketing is still high on everyone’s agenda. The trick is to generate content that actually means something to readers and potential customers. There is always a temptation to look…
Putting the marketing into digital
Digital marketing conferences are hardly rare. But the recent Digital Marketing First in Brussels was an opportunity (for me at least) to get a feel for the fast-moving market. First…
Make Facebook reflect your values, not the other way round
Now that a huge number of companies are on Facebook, a whole generation of marketing departments, copywriters and social media practitioners are discovering the joys of creating content. When it…
The process of irritation by imitation
Anyone that runs a website knows how irritating spam can be. Since the early days of just posting links, the systems that spammers use have gotten increasingly sophisticated, aiming to…
Are your communications aligned with your mission statement?
Coincidentally, I've worked on a number of corporate branding projects recently that threw up a similar problem. Although the brand statements and guidelines were developed with intelligence and insight, their…
Clout is a noun, not a goal
The social media world is in a bit of a tizzy due to Klout's new rating system. The overall complaint is that everyone seems to have gone down in the…