Nike re-defines greatness
https://youtu.be/WYP9AGtLvRg Nike "greatness" ad It's incredibly simple and, I'd venture to say, inspiring. It brings the whole issue back to personal achievements at a time when most brands focus on…
South Africa combines football and music in new clip
There's nothing I don't like about South Africa's clip promoting itself in the run-up the World Cup. Sure, it has cutesy kids, smiling multi-cultural crowds and "ordinary" people doing extraordinary…
TIGER BEER “ZIP”: THE BEAUTIFUL PAY-OFF
This ad from Saatchi - which I had absolutely nothing to do with - is brilliant at a number of levels. What I like most is the pay-off (nope, I…
DOUBLE DOUBLE: GRAPHICS MEET VIDEO
The digital sphere is increasingly blurring the lines between audiovisuals and graphics. Although TV documentaries remain relatively straightforward, everything else is becoming more graphic. Double Double is a young production…
NERDS OF THE WORLD: YOUR TIME HAS COME
Having done some corporate vids and drives to promote companies as a good employer, I have to salute this lovely piece for Intel (the thing you have inside but you…
AND THE WINNER IS…
A little shout out to Belgian director Patrick Van Hautem of Made in Brussels, who just picked up two trophies at the Greek advertising business awards, the Ermis. His film…
IT’S EASY TO MISS SOMETHING YOU’RE NOT LOOKING FOR
Advertising is supposed to engage us on more than one level these days. It's also supposed to be entertaining. So here's a winner from the Cannes Lions festival, produced by…
“Vermist/Missing” debuts as TV series
The TV series "Vermist/Missing", taken from the film of the same name directed by Jan Verheyen, debuts on Belgium’s VT4 channel every Tuesday from March 25 at 9.30pm. I wrote…