There’s nothing I don’t like about South Africa’s clip promoting itself in the run-up the World Cup. Sure, it has cutesy kids, smiling multi-cultural crowds and “ordinary” people doing extraordinary stuff. But from the opening images to the last, it is superbly directed, choreographed (Wendy Ramokgadi), edited and performed. The clip also blends the football theme right into the heart of the ad, using it to showcase the people. It’s worth noting that we don’t get the stock images of landscapes and sunsets so prevalent in CNN-type travel ads. It could make you believe that you can dance. So it gets five stars for making me dream. They are hoping the Diski dance will overtake the Macarena as a novelty. Does anyone know which agency is behind it?
Posted inadvertising business TV