Nike re-defines greatness

Nike copywriting
Getting your Trinity Audio player ready…
Nike “greatness” ad

It’s incredibly simple and, I’d venture to say, inspiring. It brings the whole issue back to personal achievements at a time when most brands focus on bombast and sound effects, which is another way of saying “shock and awe”. 

Put in other words, Nike re-defines greatness.

Shot in one simple take, this ad will probably become a yardstick in terms of execution and impact. The long, unedited image and the copywriting in the voice-over work well off each other, as we slowly understand who that figure on the horizon is.

Does anyone know who the director and agency are?

UPDATE: I’ve changed the video to include all the “episodes” (if I can call them that).

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