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Four things to do before attending a trade fair
I’m currently busy preparing for a trade fair, Midem in January. So like everyone else, … Read more
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CVTrust voted “entrepreneur of the year”
Interesting to see that our customer CVTrust has picked up an award as “entrepreneur of … Read more
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What makes a brand “cool”?
Britain’s Observer magazine had an interesting supplement this weekend: a list of Britain’s coolest brands. … Read more
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E-commerce is not a carrot any more
Remember e-commerce? That shiny new thing that would save business and give us all the … Read more
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Lessons from product naming
[Updated July 2023] When will we run out of names? Although I originally got involved … Read more
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Cannes 2010: the art of the pitch
I remember when it was held as a truth that the written word was dying … Read more
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The creative gold rush: tinsel or tears?
I can’t help feeling excited about the buzz in communications recently. Despite the obvious and … Read more
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South Africa combines football and music in new clip
There’s nothing I don’t like about South Africa’s clip promoting itself in the run-up the … Read more