Nike re-defines greatness
If you're tired of watching CGI footballers and sportsmen bouncing balls across the neighbourhood/plane/planet, you are probably ready for Nike's wonderful new ad (which I was not involved with, by…
Belfius: 2 reasons this name is wrong
It's not often that a brand name generates so much interest. Belgians woke up March 1 to discover that the retail branch of the troubled bank Dexia is now called…
Are your communications aligned with your mission statement?
Coincidentally, I've worked on a number of corporate branding projects recently that threw up a similar problem. Although the brand statements and guidelines were developed with intelligence and insight, their…