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Year: 2012

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Nike copywriting

Nike re-defines greatness

Posted by By M, copywriter in Brussels August 9, 2012Posted inadvertising business, TV1 Comment
If you're tired of watching CGI footballers and sportsmen bouncing balls across the neighbourhood/plane/planet, you are probably ready for Nike's wonderful new ad (which I was not involved with, by…
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Belfius brnad name logo

Belfius: 2 reasons this name is wrong

Posted by By M, copywriter in Brussels March 1, 2012Posted inname research6 Comments
It's not often that  a brand name generates so much interest. Belgians woke up March 1 to discover that the retail branch of the troubled bank Dexia is now called…
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Are your communications aligned with your mission statement?

Are your communications aligned with your mission statement?

Posted by By M, copywriter in Brussels February 17, 2012Posted inadvertising business, brochure, copywriting, Social mediaNo Comments
Coincidentally, I've worked on a number of corporate branding projects recently that threw up a similar problem. Although the brand statements and guidelines were developed with intelligence and insight, their…
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More than content marketing, I reach people. Through words and product names

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
4h

Think before you link

Gianluca Fiorelli @gfiorelli1

The fascinating story of a counterfeited press release, which generated countless high authority links by deceiving government websites.

An investigative piece by me that I am sure @dannysullivan and @JohnMu will find interesting:

https://www.iloveseo.net/reason-number-5445131-why-some-seos-destroy-the-reputation-of-seo/

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
1 Jul

Does anyone have figures about #Skype usage? It seems to have completely dropped off the radar. is it time to start printing retro T- shirts yet? ;-)

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
29 Jun

Totally agree. I'm seeing good results on #Pinterest, and notably cost-effective ads. RT @tsm_blogging: Some numbers that a tell a story about Pinterest that you should know http://dld.bz/jrH3e #socialmedia

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
27 Jun

RT @Giles_Edwards: Oh to be as arrogant as autocorrect

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
25 Jun

Glossy magazines have lots of white space, which is handy when you start churning out ideas in a swanky café ;-) #copywriting #naming #advertising

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