I was amazed when an art director at a major agency recently told me that on average, their contact with a client had changed every six months over the past three years. That’s quite a turnover, with the inevitable loss in productivity and continuity. Coincidentally, coach and consultant Serge Pegoff told me that between 25-40% […]
graphics
DOUBLE DOUBLE: GRAPHICS MEET VIDEO
The digital sphere is increasingly blurring the lines between audiovisuals and graphics. Although TV documentaries remain relatively straightforward, everything else is becoming more graphic. Double Double is a young production company that is situated right on the edge of both genres. The founding members are graphic designers as well as being directors (and an experienced […]