Kill your keywords? Oh oui.

Although it might feel like sky-diving without a parachute, there are times when you have to write without keywords I’m back to writing headlines again. Pure standalone advertising headlines. The type that trigger people – hopefully in the right way. We all know the process: you get the briefing, absorb the background info, subscribe to […]

Ever try to throw a book away?

Are books the queen of content marketing? Seriously, have you ever tried to throw a book away? Tough, isn’t it? It’s something about our education, perhaps. There’s always a pang of guilt. “I really shouldn’t be doing this…” And we only think of throwing them away because the thing has been lying around in full […]

Look inside for content marketing ideas

Content marketing is still high on everyone’s agenda. The trick is to generate content that actually means something to readers and potential customers. There is always a temptation to look outside the company for content marketing ideas. But there are also great sources for ideas right inside your daily operations. I’m sure you have sat […]