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Content marketing: show don’t tell

Posted by By Michael Leahy April 5, 2019Posted incontent marketing, copywriting, Social mediaNo Comments
In a previous article about content marketing, I recommended that when looking for material to use, your company's mission statement can act as a frame of reference. But talking about…
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Look inside for content marketing ideas

Posted by By Michael Leahy July 29, 2016Posted incopywriting, Social media2 Comments
Content marketing is still high on everyone’s agenda. The trick is to generate content that actually means something to readers and potential customers. There is always a temptation to look…
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Dela campaign

Putting the marketing into digital

Posted by By M, copywriter in Brussels October 20, 2013Posted inadvertising business, Social media5 Comments
Digital marketing conferences are hardly rare. But the recent Digital Marketing First in Brussels was an opportunity (for me at least) to get a feel for the fast-moving market. First…
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Make Facebook reflect your values, not the other way round

Make Facebook reflect your values, not the other way round

Posted by By M, copywriter in Brussels September 4, 2013Posted incopywriting, Social media, web2 Comments
Now that a huge number of companies are on Facebook, a whole generation of marketing departments, copywriters and social media practitioners are discovering the joys of creating content. When it…
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span copywriting

The process of irritation by imitation

Posted by By M, copywriter in Brussels June 18, 2013Posted incopywriting, Social mediaNo Comments
Anyone that runs a website knows how irritating spam can be. Since the early days of just posting links, the systems that spammers use have gotten increasingly sophisticated, aiming to…
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Are your communications aligned with your mission statement?

Are your communications aligned with your mission statement?

Posted by By M, copywriter in Brussels February 17, 2012Posted inadvertising business, brochure, copywriting, Social mediaNo Comments
Coincidentally, I've worked on a number of corporate branding projects recently that threw up a similar problem. Although the brand statements and guidelines were developed with intelligence and insight, their…
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Klout

Clout is a noun, not a goal

Posted by By M, copywriter in Brussels October 27, 2011Posted inSocial media, web1 Comment
The social media world is in a bit of a tizzy due to Klout's new rating system. The overall complaint is that everyone seems to have gone down in the…
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thewritestuff1Follow

More than content marketing, I reach people. Through words and product names

thewritestuff1
thewritestuff1thewritestuff1@thewritestuff1·
19 May

RT @blacknight: Nominations for the 2022 .EU Web Awards Are Now Open! https://bk.ie/repw

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thewritestuff1thewritestuff1@thewritestuff1·
17 May

This world we live in!

BETC Paris@BETCParis

━IRL TRASHCAN 🗑

Parce qu’invisible ne signifie pas sans impact, nous avons décidé de rendre physique la pollution numérique avec @Soixanteci.

Découvrez l'IRL Trashcan 👇

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thewritestuff1thewritestuff1@thewritestuff1·
6 May

Writing in Excel... How should I say this..? #copywriting #marketing

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thewritestuff1thewritestuff1@thewritestuff1·
2 May

RT @Impactbnd: When difficult, angry, or downright unreasonable clients come your way, preserve your agency’s integrity and reputation with these simple tips. https://www.impactplus.com/blog/how-to-work-challenging-clients-marketing-agencies #theyaskyouanswer #agencylife #businesscoaching

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thewritestuff1thewritestuff1@thewritestuff1·
28 Apr

Just a little ego-stroking, nothing to write home about #copywriting #PR

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