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Cannes

Four things to do before attending a trade fair

Published on December 20, 2010April 24, 2014 by M, copywriter in Brussels

I’m currently busy preparing for a trade fair, Midem in January. So like everyone else, I spend a lot of time mining the event database looking for potential partners. I’ve done this from different sides of the table for 15 years now (both copywriting and sales), and I still...

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Cannes 2010: the art of the pitch

Published on March 3, 2010March 11, 2015 by M, copywriter in Brussels

I remember when it was held as a truth that the written word was dying and the world would communicate visually. Luckily for writers, the Cannes film festival is there to remind everyone that in the beginning was the word. And not only are words essential to get a...

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MIDEM TRADE FAIR: THE TOUGH GOT GOING

Published on November 20, 2009January 24, 2014 by M, copywriter in Brussels
Midem main image

In 7 years of creating the campaigns for Midem, we have seen the world of trade fairs transform at an unbelievable rate. It’s not unfair to say that many trade fairs until recently had been seen by their organisers pretty much a way of renting space to companies. Yet...

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MIDEM WEBSITE REFLECTS CHANGES IN MUSIC BIZ

Published on July 17, 2009January 24, 2014 by M, copywriter in Brussels
midem branding

Spare a thought for the music biz: over the past seven years, overall sales of recorded music have been slashed by 50%. Whole parts of the business, such as CD plants and retail outlets, are disappearing. Even professional users, such as video games and TV stations, are putting pressure...

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CANNES 2009: THE HUNT FOR KILLER TAGLINES

Published on March 1, 2009March 1, 2009 by M, copywriter in Brussels

With the Cannes Fest (and its market) coming up, I’m reading a lot of blurbs, pitches and write-ups at the moment. These are the one- or two-line – sometimes only five-word – summaries that people use to grab our attention and perhaps give a little flavour of what the...

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