SHOOT THE CLIENT AND HAVE FUN DOING SO!
Here's a challenge. Take a shot of the client that actually means something, and people will stop people in their tracks. The Tagora agency in Brussels did just that recently…
COPYWRITERS AS GARDENERS
I have a garden, and I actually enjoy mucking in and getting things done. I've also learnt from experience that thinking ahead is essential. If you want to laze in…
MIPCOM SET TO DRIVE CONTENT BUSINESS
It's that time of the year again. MIPCOM, the world's foremost content trade fair, will run from October 13-17 in Cannes. This year (like last year, in fact), we worked…
MIDEM 2008 KICKS OFF NEW THINKING
I think we have all heard that the music business is in pretty bad shape (and just today, it was revealed that figures are down 15% in France). As the…
IO-HOMECONTROL: YOUR HOME TAKES CARE OF YOU
I must admit that I've been a reasonably slow adopter over the years. Our telly tends to be old, we have no air conditioning and the rollers are wound up…
MIPCOM TRADE FAIR
Anyone involved with the audiovisual sectors probably knows MIPCOM, which is billed as "the global content event for co-producing, buying, selling, financing and distributing entertainment content across all platforms". It's…
HOTEL BLOOM! NEW SITE, NEW HOTEL
I've worked for a number of hotels over the years, including an interesting spell doing lots of behind-the-scenes writing for the Sheraton group. So it was nice to get called…
ADVERTISE ON SECOND LIFE? NOT ON SATURDAYS
I'd heard that companies were beginning to advertise on the online game Second Life but had yet to know anyone that tried. As MIPCOM, the trade fair devoted to audiovisual…