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About Michael Leahy

Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart

Posted by By Michael Leahy October 5, 2021Posted inadvertising business, copywritingNo Comments
If I wanted to reach 2.9 billion gamers, I would do something like this as well.
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Kill your keywords? Oh oui.

Kill your keywords? Oh oui.

Posted by By Michael Leahy June 25, 2021Posted inUncategorizedNo Comments
Although it might feel like sky-diving without a parachute, there are times when you have to write without keywords Photo by Nothing Ahead from Pexels I’m back to writing headlines again. Pure standalone…
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Make every list a sales pitch

Posted by By Michael Leahy January 21, 2021Posted incopywritingNo Comments
A lot of my work involves reading and sometimes collating other people’s words. I’ve become very picky about the weak spots in most people’s copywriting. And you should too. You’re…
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Content Marketing: generating ideas

Content Marketing: generating ideas

Posted by By Michael Leahy January 6, 2021Posted incontent marketing, copywritingNo Comments
Content marketing is not a new concept, per se. For decades copywriters have been feeding off material produced internally by companies. But it has taken on a life of its…
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Advertising in times of crisis

Posted by By Michael Leahy March 17, 2020Posted inadvertising business3 Comments
Remember all those lovely things you wrote in your brand mission? Now's a good time to show the world that you meant them.
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Website ownership

Whose website is this anyway? Hint: not yours

Posted by By Michael Leahy November 18, 2019Posted incopywriting, webNo Comments
There usually comes a time in the development of a website when the owner suddenly realises it’s not their website at all. Or to be more precise, it’s not about…
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Content marketing: show don’t tell

Posted by By Michael Leahy April 5, 2019Posted incontent marketing, copywriting, Social mediaNo Comments
In a previous article about content marketing, I recommended that when looking for material to use, your company's mission statement can act as a frame of reference. But talking about…
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Ever try to throw a book away?

Posted by By Michael Leahy February 24, 2017Posted incontent marketing2 Comments
Are books the queen of content marketing? Seriously, have you ever tried to throw a book away? Tough, isn't it? It's something about our education, perhaps. There's always a pang…
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More than content marketing, I reach people. Through words and product names

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
22h

After 75 years, Westvleteren has decided to add labels to its beers - even if they are kind of minimalist. https://biere-actu.fr/westvleteren-le-retour-de-letiquette/ #branding

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
27 Jul

Credit where it's due: thanks to the support team @TitanEmail - very fast and efficient!

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
25 Jul

Portabilty vs transportability ;-) https://twitter.com/genemurphy/status/1551408154197491714

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
21 Jul

There is something reassuring about rain on the Belgian national holiday. #21juillet #21juli

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
21 Jul

There is spam, and there is this level of spam: "{I have|I've} been {surfing|browsing} online more than {three|3|2} hours today, yet I never found any interesting article like yours. {It's|It is} pretty worth enough for me. {" #spam #marketing #copywriter http://www.thewritestuff.be/2013/06/the-process-of-irritation-by-imitation/

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