Skip to content
The Write Stuff copywriting logo
  • Copywriting services
  • Marketing at trade fairs
  • Contact
    • The problem with AI is not the one we think
    • Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart
    • Kill your keywords? Oh oui.
    • Make every list a sales pitch
    • Content Marketing: generating ideas
    • Advertising in times of crisis
    • Whose website is this anyway? Hint: not yours
    • Content marketing: show don’t tell
    • Ever try to throw a book away?
    • Look inside for content marketing ideas
    • Quickie: how to recover from a penguin penalty
    • Putting the marketing into digital
    • Make Facebook reflect your values, not the other way round
    • The process of irritation by imitation
    • Nike re-defines greatness

Posts by Michael Leahy

  • Home
  • Michael Leahy
About Michael Leahy
I'm in the business of writing!

The problem with AI is not the one we think

Posted by By Michael Leahy February 1, 2023Posted incontent marketing, copywriting, webNo Comments
And all of a sudden it's an issue. Everyone from universities to copywriters are talking about the problem with AI and ChatGPT. . "All the technology in the world can't…
Read More

Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart

Posted by By Michael Leahy October 5, 2021Posted inadvertising business, copywriting
If I wanted to reach 2.9 billion gamers, I would do something like this as well.
Read More
Kill your keywords? Oh oui.

Kill your keywords? Oh oui.

Posted by By Michael Leahy June 25, 2021Posted incopywriting, Social mediaNo Comments
Although it might feel like sky-diving without a parachute, there are times when you have to write without keywords Photo by Nothing Ahead from Pexels I’m back to writing headlines again. Pure standalone…
Read More

Make every list a sales pitch

Posted by By Michael Leahy January 21, 2021Posted incopywritingNo Comments
A lot of my work involves reading and sometimes collating other people’s words. I’ve become very picky about the weak spots in most people’s copywriting. And you should too. You’re…
Read More
Content Marketing: generating ideas

Content Marketing: generating ideas

Posted by By Michael Leahy January 6, 2021Posted incontent marketing, copywritingNo Comments
Content marketing is not a new concept, per se. For decades copywriters have been feeding off material produced internally by companies. But it has taken on a life of its…
Read More

Advertising in times of crisis

Posted by By Michael Leahy March 17, 2020Posted inadvertising business3 Comments
Remember all those lovely things you wrote in your brand mission? Now's a good time to show the world that you meant them.
Read More
Website ownership

Whose website is this anyway? Hint: not yours

Posted by By Michael Leahy November 18, 2019Posted incopywriting, webNo Comments
There usually comes a time in the development of a website when the owner suddenly realises it’s not their website at all. Or to be more precise, it’s not about…
Read More

Content marketing: show don’t tell

Posted by By Michael Leahy April 5, 2019Posted incontent marketing, copywriting, Social mediaNo Comments
In a previous article about content marketing, I recommended that when looking for material to use, your company's mission statement can act as a frame of reference. But talking about…
Read More

Posts navigation

1 2 3 … 12 Next page

thewritestuff1 Follow

More than content marketing, I reach people. Through words and product names

thewritestuff1
thewritestuff1 thewritestuff1 @thewritestuff1 ·
22 Mar

I have a fan! #blogging (or more specifically #commentspam).

Reply on Twitter 1638499373746192384 Retweet on Twitter 1638499373746192384 Like on Twitter 1638499373746192384 Twitter 1638499373746192384
thewritestuff1 thewritestuff1 @thewritestuff1 ·
19 Mar

The book I wrote about doing business in #Cannes has been called "an insiders guide to what you can expect at the Cannes festival!" Cool. https://amzn.to/3YWVuE4 #Cannes2023 #miptv #CanneSeries

Reply on Twitter 1637376583387213827 Retweet on Twitter 1637376583387213827 Like on Twitter 1637376583387213827 1 Twitter 1637376583387213827
thewritestuff1 thewritestuff1 @thewritestuff1 ·
18 Mar

Let's get things straight...

Doug Garnett @AtomicAdMan

The great thing about Wikipedia is it is community sourced. Thus, major additions appear. Like this one.

Reply on Twitter 1637148703994593280 Retweet on Twitter 1637148703994593280 Like on Twitter 1637148703994593280 1 Twitter 1637148703994593280
thewritestuff1 thewritestuff1 @thewritestuff1 ·
9 Mar

Have you ever been to Cannes for the festival or one of the many trade fairs? I'm giving away my business guide on Kindle in exchange for a review today and tomorrow. https://amzn.to/3ZIEL8b #MIPIM #MIPTV #Cannes2023 #CannesLions

Reply on Twitter 1633854334961332224 Retweet on Twitter 1633854334961332224 Like on Twitter 1633854334961332224 Twitter 1633854334961332224
thewritestuff1 thewritestuff1 @thewritestuff1 ·
9 Mar

I can't help thinking there is still a long way to go when a friend posts a photo of Debbie Harry in her underwear for #IWD2023 on his (you guessed, right?) timeline. Sigh.

Reply on Twitter 1633772673502158849 Retweet on Twitter 1633772673502158849 Like on Twitter 1633772673502158849 Twitter 1633772673502158849
Load More
Copyright 2023 — The Write Stuff. All rights reserved. Sinatra WordPress Theme
Scroll to Top