Four things to do before attending a trade fair

Four things to do before attending a trade fair

December 20, 2010Posted inadvertising business, brochure, Cannes, copywriting, name research, print ad4 Comments
MIDEM 2010 campaign image
MIDEM 2010 campaign image

I’m currently busy preparing for a trade fair, Midem in January. So like everyone else, I spend a lot of time mining the event database looking for potential partners. I’ve done this from different sides of the table for 15 years now (both copywriting and sales), and I still see the same mistakes coming back time and again.

What do you do when looking for potential partners?