https://youtu.be/WYP9AGtLvRg Nike "greatness" ad It's incredibly simple and, I'd venture to say, inspiring. It brings the whole issue back to personal achievements at a time when most brands focus on…
It's not often that a brand name generates so much interest. Belgians woke up March 1 to discover that the retail branch of the troubled bank Dexia is now called…
Coincidentally, I've worked on a number of corporate branding projects recently that threw up a similar problem. Although the brand statements and guidelines were developed with intelligence and insight, their…