BELGIUM: “WE’RE LOUSY AT FOOTBALL THESE DAYS, SO WE BEAT OUR NEIGHBOURS WITH SOMETHING ELSE”
CREATIVE PRESENTATIONS: “SHOULD WE LAUGH? SHOULD WE WHISTLE?”
CROWN PAINTS IRELAND
Here’s one I particularly enjoyed writing. Crown Paints Ireland were looking to seriously revamp their brochure. The approach taken by TBWA/Brussels was to show the human side of painting – how enjoyable it can be and the incredible difference a good coat of paint can make. As I worked as a painter for a year a long time ago, it was a way of going back to my roots, in a way (or at least re-visiting something I enjoyed doing). The Crown Paints brochure also gave me an opportunity to continue an old battle of mine: War on White. Is there a more bland and weak-willed choice of colour than white? The art direction, photography and production on this one are top-class. Congrats to TBWA/Brussels and Crown Paints. Click through for one of the inside pages.