CROWN PAINTS IRELAND

Crown Paints brochureHere’s one I particularly enjoyed writing. Crown Paints Ireland were looking to seriously revamp their brochure. The approach taken by TBWA/Brussels was to show the human side of painting – how enjoyable it can be and the incredible difference a good coat of paint can make. As I worked as a painter for a year a long time ago, it was a way of going back to my roots, in a way (or at least re-visiting something I enjoyed doing). The Crown Paints brochure also gave me an opportunity to continue an old battle of mine: War on White. Is there a more bland and weak-willed choice of colour than white? The art direction, photography and production on this one are top-class. Congrats to TBWA/Brussels and Crown Paints. Click through for one of the inside pages.

This is the intro page, which pretty much sets the tone.

Crown Paints Ireland introduction

Comments

No comments yet. Why don’t you start the discussion?

Leave a Reply

Your email address will not be published. Required fields are marked *