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    • The problem with AI is not the one we think
    • Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart
    • Kill your keywords? Oh oui.
    • Make every list a sales pitch
    • Content Marketing: generating ideas
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    • Quickie: how to recover from a penguin penalty
    • Putting the marketing into digital
    • Make Facebook reflect your values, not the other way round
    • The process of irritation by imitation
    • Nike re-defines greatness

Year: 2011

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  • 2011
Writing a Christmas card

Writing Christmas wishes with a wish

Posted by By Michael Leahy December 16, 2011Posted inadvertising business, copywritingNo Comments
If you're struggling to come up with an original idea for writing Christmas wishes, I have a word of advice: don't. Let's not forget that Christmas and New Year wishes…
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Levis Go Forth

Levis, riots and teenage aspirations

Posted by By Michael Leahy November 21, 2011Posted inadvertising business, copywriting4 Comments
https://youtu.be/EXu2W4o0CP8 Levis brand campaign, using Bukowski   This ad, surely one of the most evocative for a jeans company, has become iconic in a way. Just as the turbulence of…
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Klout

Clout is a noun, not a goal

Posted by By Michael Leahy October 27, 2011Posted inSocial media, web1 Comment
The social media world is in a bit of a tizzy due to Klout's new rating system. The overall complaint is that everyone seems to have gone down in the…
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span copywriting

Open letter to an SEO copywriter

Posted by By Michael Leahy August 22, 2011Posted incopywriting, web4 Comments
At least once a year, I am contacted by a customer or agency that has produced some web texts to meet SEO criteria and that wants a copywriter to brush…
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Writing e-mail messages: what do you want to achieve?

Posted by By Michael Leahy June 30, 2011Posted incopywritingNo Comments
I just received an e-mail message a few minutes ago which hit my irritation button. Everyone has their pet peeves. One of mine is wasting my time with e-mail. The…
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