Writing Christmas wishes with a wish
If you're struggling to come up with an original idea for writing Christmas wishes, I have a word of advice: don't. Let's not forget that Christmas and New Year wishes…
Levis, riots and teenage aspirations
https://youtu.be/EXu2W4o0CP8 This ad, surely one of the most evocative for a jeans company, has become iconic in a way. Just as the turbulence of May 1968 fueled a new…
Clout is a noun, not a goal
The social media world is in a bit of a tizzy due to Klout's new rating system. The overall complaint is that everyone seems to have gone down in the…
Open letter to an SEO copywriter
At least once a year, I am contacted by a customer or agency that has produced some web texts to meet SEO criteria and that wants a copywriter to brush…
Writing e-mail messages: what do you want to achieve?
I just received an e-mail message a few minutes ago which hit my irritation button. Everyone has their pet peeves. One of mine is wasting my time with e-mail. The…