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Year: 2011

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Writing a Christmas card

Writing Christmas wishes with a wish

Posted by By M, copywriter in Brussels December 16, 2011Posted inadvertising business, copywritingNo Comments
If you're struggling to come up with an original idea for writing Christmas wishes, I have a word of advice: don't. Let's not forget that Christmas and New Year wishes…
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Levis Go Forth

Levis, riots and teenage aspirations

Posted by By M, copywriter in Brussels November 21, 2011Posted inadvertising business, copywriting4 Comments
https://youtu.be/EXu2W4o0CP8   This ad, surely one of the most evocative for a jeans company, has become iconic in a way. Just as the turbulence of May 1968 fueled a new…
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Klout

Clout is a noun, not a goal

Posted by By M, copywriter in Brussels October 27, 2011Posted inSocial media, web1 Comment
The social media world is in a bit of a tizzy due to Klout's new rating system. The overall complaint is that everyone seems to have gone down in the…
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span copywriting

Open letter to an SEO copywriter

Posted by By M, copywriter in Brussels August 22, 2011Posted incopywriting, web4 Comments
At least once a year, I am contacted by a customer or agency that has produced some web texts to meet SEO criteria and that wants a copywriter to brush…
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Writing e-mail messages: what do you want to achieve?

Posted by By M, copywriter in Brussels June 30, 2011Posted incopywritingNo Comments
I just received an e-mail message a few minutes ago which hit my irritation button. Everyone has their pet peeves. One of mine is wasting my time with e-mail. The…
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thewritestuff1 Follow

More than content marketing, I reach people. Through words and product names

thewritestuff1
thewritestuff1 thewritestuff1 @thewritestuff1 ·
3h

Think before you link

Gianluca Fiorelli @gfiorelli1

The fascinating story of a counterfeited press release, which generated countless high authority links by deceiving government websites.

An investigative piece by me that I am sure @dannysullivan and @JohnMu will find interesting:

https://www.iloveseo.net/reason-number-5445131-why-some-seos-destroy-the-reputation-of-seo/

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
1 Jul

Does anyone have figures about #Skype usage? It seems to have completely dropped off the radar. is it time to start printing retro T- shirts yet? ;-)

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
29 Jun

Totally agree. I'm seeing good results on #Pinterest, and notably cost-effective ads. RT @tsm_blogging: Some numbers that a tell a story about Pinterest that you should know http://dld.bz/jrH3e #socialmedia

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
27 Jun

RT @Giles_Edwards: Oh to be as arrogant as autocorrect

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
25 Jun

Glossy magazines have lots of white space, which is handy when you start churning out ideas in a swanky café ;-) #copywriting #naming #advertising

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