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    • The problem with AI is not the one we think
    • Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart
    • Kill your keywords? Oh oui.
    • Make every list a sales pitch
    • Content Marketing: generating ideas
    • Advertising in times of crisis
    • Whose website is this anyway? Hint: not yours
    • Content marketing: show don’t tell
    • Ever try to throw a book away?
    • Look inside for content marketing ideas
    • Quickie: how to recover from a penguin penalty
    • Putting the marketing into digital
    • Make Facebook reflect your values, not the other way round
    • The process of irritation by imitation
    • Nike re-defines greatness

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