The French pavilion has had a neat idea for the Saragossa world exhibition of 2008. As water is becoming increasingly important, they have decided to focus on water and sustainable development as their theme. And for that, they are looking for images of water. The company handling the event, 3e Pole, has set up a website in French, English and Spanish (guess who handled the English copywriting?). If you have any interesting photos of water, why not send them over? Your images could be used as part of the pavilion. To find out more, visit Water Images Collection.
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I’ve worked for a number of hotels over the years, including an interesting spell doing lots of behind-the-scenes writing for the Sheraton group. So it was nice to get called by the former Royal Crown Hotel in Brussels for the development of Hotel Bloom! The hotel has been totally revamped top to bottom, with the owners creating a very specific tone. We worked on a whole range of communications for them, right down to the flavour text on the toiletries (never been asked for that before). One of the funkier ideas they had was to let a number of artists create frescoes in the rooms with the theme of “blooming”. The baseline of the hotel sums up the experience pretty well: “Stay away from the ordinary”. Check the Hotel Bloom! website.
I’d heard that companies were beginning to advertise on the online game Second Life but had yet to know anyone that tried. As MIPCOM, the trade fair devoted to audiovisual content, has been trumpeting the virtues of cross-media platforms, it only seems normal that they should give it a spin. Through the agency Consorcom, we provide texts for MIPCOM’s brochure and ads. So I was curious to see what sort of visibility Second Life offers. The bad news is that I couldn’t really get through. I think my aging computer has something to do with this. But moving about Second Life is really sluggish on a Saturday night. I’ll try again at another time and keep you posted.
By all accounts, Cisco is a pretty funky place to work. Through the Antwerp agency 10, we had the opportunity to interview people from Cisco and Scientific Atlantic in Belgium. What do you get when working there? How about challenges, independence and opportunities to move from one field to another if you think you can handle it. As part of their drive to present themselves to the right sort of future employee, they asked us to conduct interviews that were then edited into short films and 5 print ads. Check their mini website.
This is another one of those times when I think, “Now if ever I get a real job…”
I’ve always said so myself. Now there a website to prove it too: Nikon is Different.com. Nikon in Europe has just unveiled a pretty funky site through the agency Duval Guillaume Brussels. The idea is not just to showcase Nikon products, visitors can also participate as well. They have created functions that allow you to post photos, add to a mosaic and also receive interesting selections from visitors. It’s all very Web 2.0, and good fun. The Write Stuff provided the English copywriting on the site.
“Cooperation – Innovation – Results”. That’s quite a claim, of course. What does it mean? Serge Pegoff (right) is an executive coach that firmly believes in the power of cooperation, or collaboration. On his blog, he talks about what this means in real terms, when dealing with people in the office. I helped brush up one of the latest blog entries, entitled “Trust: The Delegation Jitter Syndrome”. It’s for people that have a hard time delegating. Ring any bells? If so, check it out on Opposites-Meet.com.
Incidentally, The Write Stuff also found the site’s name, an illustration of the principle of resolving issues.
If you have the right qualifications, it’s an exciting time to be in Europe. Careers in Europe.com is an innovative twice-yearly event that enables the right candidates and companies to meet by effectively pre-screening the candidates. Companies get to meet a lot more of the right sort of graduate or early career professionals, whereas the candidates get face-to-face with the companies that are recruiting for international positions across Europe. The next event is in Berlin in May.
The Write Stuff provided the copywriting for a brochure and the site for Systole in Brussels. Now, if I could only find some qualifications, I could get a real job.
Belgian advertising agency Add52 has a refreshing approach to communications. So The Write Stuff was happy to put words in their mouths by providing the English copywriting for their new website. The least we can say is that they get to the point. Visit the site and see for yourself.