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Jun

EAS 2009 TRADE SHOW SEES JUMP OF 10%

Posted by admin at 10:51 am

When the going gets tough, the tough get out and meet each other – or they should do. I’m a firm believer in working trade fairs, having seen ones such as MIDEM and the Film Market from the inside, as well as writing for MIPIM, MIPIM Asia and the MIPCOM fairs. Although many of these have seen falling figures since January of this year, one has seen a substantial growth of 10% in sales: EAS. With the Belgian agency Tagora, I wrote the website, brochure and collateral for the 2008 and 2009 editions.

Their business is attractions and theme parks, a sector that is growing. The explanation for this growth seems to be that people are travelling less far on holidays and will therefore be spending more time at theme parks, museums, attractions and attractions. Check the EAS 2009 site.

Jun

NERDS OF THE WORLD: YOUR TIME HAS COME

Posted by admin at 8:22 am

Having done some corporate vids and drives to promote companies as a good employer, I have to salute this lovely piece for Intel (the thing you have inside but you don’t really know the significance of – an interesting branding achievement in itself). It’s unabashedly nerdy, charming and shows great community spirit. There’s admiration of achievement, blondes, a coffee machine and people singing. My type of office, in fact! The agency is Venables Bell & Partners.

Apr

VIRAL CAMPAIGN AND URL FOR THE EU

Posted by admin at 1:22 pm

The EU’s DG Health & Consumers have come up with a viral campaign produced by the Mostra agency to increase awareness about online rights for younger shoppers. They just needed a wrap up line and did we have any ideas for a suitable URL?

Finding URLs is a bit like finding a brand name. Of course there is a perfect one that sums everything up in between 5-7 letters and is funny, witty and a guaranteed magnet for visitors in itself. Problem is, it’s been taken. There are also a good number of almost-perfect URLs that are very close to your best choice. But as this is a public service type of information, you can’t risk taking a name that might be hijacked by your close neighbour to peddle porn or something (a fate that befell the Festival de Cannes a few years back). So you have to dig a little deeper. With French-speaking copywriter Chantal Debauche we put together a few ideas and then wrote the list of do’s and don’ts to the client’s brief. The URL? Quite simply Gimme the info.

Apr

Midam: crowd-sourcing gags

Posted by admin at 9:47 am

I dropped by the Entreprendre fair yesterday for one thing, a talk by comic strip artist Midam. If you have kids, you might know him better as the author of the Kid Paddle character. He gave a fascinating look at how he runs his business – as a business it is. Despite claiming he couldn’t really draw (modesty, modesty), he is applying a model for anyone involved in the creative industries.

(more…)

Feb

WISH YOU WERE HERE?

Posted by admin at 12:08 pm

It’s cold and damp up here in northern Europe. So here’s something to look forward to: the ultimate wet dream for writers, a sunny swimming pool with a Wi-Fi connection! I did some adaptations for two websites recently and can’t resist adding the photo just to brighten up my day. Villa Triagoz is located in St Barts in the Caribbean, while Les Sources is located in the south of France.

I was reading recently that to keep moving forwards you have to set yourself goals, and a good trick is to have a visual reminder of that goal on your desk. I think many people now do this spontaneously, as I see a lot of glorious sunsets and family photos being used as screensavers.

Today, I must admit, this is exactly the way I feel. Yup, I’ll go for the sunny pool with a Wi-Fi connection!

Jun

MIDEM LAUNCHES NEW VISUALS

Posted by admin at 9:39 pm

Midem, the foremost music trade fair, has just started using its new visuals to drive early-bird sales (the event is in January). The above image is just one of a series of tasty portraits produced by Consorcom. Note the strong use of the M logo. The Write Stuff worked on the brochure, which is in production. It’s quite tasty as well, so I’ll post a page or two when I receive them.

Nov

IO-HOMECONTROL: YOUR HOME TAKES CARE OF YOU

Posted by admin at 12:47 pm

I must admit that I’ve been a reasonably slow adopter over the years. Our telly tends to be old, we have no air conditioning and the rollers are wound up and down by hand. So I was interested to hear about IO-Homecontrol through the Polygone agency. Their client IO-Homecontrol markets systems that enable a number of home appliances, such as blinds, alarm systems, heating and doors or gates, to work together. Polygone produced brochures, ads and a website for them to which we contributed. You’ll find more at IO-Homecontrol.

Nov

NEW SITE FOR CONSORCOM

Posted by admin at 3:25 pm

Over the past the past few years, I have worked extensively with the Belgian agency Consorcom. They recently updated their site, featuring their work with Midem, MIPIM Asia and others. I also wrote a few words for the site itself.

Most recently, I’ve worked with them on finding a name and developing marketing material for Amazia (left), which will be Asia’s foremost entertainment content market from next year.

For more about the agency, visit Consorcom.

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