VIRAL CAMPAIGN AND URL FOR THE EU
The EU's DG Health & Consumers have come up with a viral campaign produced by the Mostra agency to increase awareness about online rights for younger shoppers. They just needed…
THE NAME GAME
Names are probably one of the most difficult things to get right. Over the years, I have been able to come up with a fair number of product or company names. But there is no single way to get this right.
Amongst the recent successful ones is the MIPIM Horizons trade fair, which will run next December in Cannes. In this case, MIPIM asked the Consorcom agency to help them with the name as they wanted to create a new event to accompany the hugely successful MIPIM property market trade fair. As MIPIM Horizons will focus on emerging markets, we naturally focused on that aspect. We kept the mother brand name and developed a range of names evoking discovery, novelty and the like. The Horizons is quite a “natural” choice, as it is easily understandable and evokes a lot of things that are interesting to property developers.
MIPCOM SET TO DRIVE CONTENT BUSINESS
It's that time of the year again. MIPCOM, the world's foremost content trade fair, will run from October 13-17 in Cannes. This year (like last year, in fact), we worked…