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DOUBLE DOUBLE: GRAPHICS MEET VIDEO

Published on June 30, 2009January 24, 2014 by M, copywriter in Brussels

The digital sphere is increasingly blurring the lines between audiovisuals and graphics. Although TV documentaries remain relatively straightforward, everything else is becoming more graphic. Double Double is a young production company that is situated right on the edge of both genres. The founding members are graphic designers as well...

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IGLOO RECORDS: 30 YEARS OF EUROPEAN JAZZ

Published on November 20, 2008December 28, 2013 by M, copywriter in Brussels

The European jazz label Igloo is celebrating its 30th anniversary at the end of the month. To announce this, we helped put together a press release that presents the core values of the label while announcing an anniversary concert on November 28 at the Marni Theatre in Brussels. They...

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MUSIC FOR FACEBREAKER GAME

Published on October 6, 2008December 28, 2013 by M, copywriter in Brussels

We occasionally find music for games and audio-visuals. The most recent track is the dotty electronic track “Kwaai Techtic” from the eloquently-named Tone Deaf Junkies. This South African electro team are part of one of the most exciting scenes at the moment and are featured in the new “Facebreaker”...

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Music in ads: USA Today

Published on June 16, 2008June 16, 2008 by M, copywriter in Brussels

I just read an interesting piece in US Today about music in advertising, tying in with the annual Cannes Lions fair. Music and advertising is a bit of a dream date: the music can do with the exposure (and the extra licensing fees at a time when revenue is...

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“Vermist/Missing” debuts as TV series

Published on March 25, 2008December 22, 2008 by M, copywriter in Brussels

The TV series “Vermist/Missing”, taken from the film of the same name directed by Jan Verheyen, debuts on Belgium’s VT4 channel every Tuesday from March 25 at 9.30pm. I wrote the track that plays out over the end, “Waiting”, with the series composer Steve Willaert. It is available as...

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BEST SONGS IN ADS 2007

Published on December 29, 2007December 29, 2007 by M, copywriter in Brussels

I’ve done words for a couple of songs in ads over the years, most notably the UK and German campaigns for Alpro soya (“Happiness is Easy”), Tuborg beer and two hilarious mini-musicals for Douwe Egberts coffee. A great song does great things for advertising, connecting immediately with an audience...

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SONG CREDIT ON BELGIAN MOVIE “VERMIST”

Published on November 2, 2007June 9, 2014 by M, copywriter in Brussels

There is always something glamorous about the movie business and it’s nice to see one’s name on the credits of a film. This summer, I got a call from composer Steve Willaert who was writing music for the Belgian thriller “Vermist/Missing” directed by Jan Verheyen. He was preparing a...

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2 ARTISTS FROM JAZZ LABEL IGLOO IN RUNNING FOR AWARDS

Published on June 12, 2007June 12, 2007 by M, copywriter in Brussels

Igloo, a jazz label I work with, has two artists in the running for Octave music awards in Belgium: sax player Manuel Hermia and jazz chanteuse Melanie De Biasio, whose album “A Stomach is Burning” was Album of the Week in Ireland’s Sunday Tribune last may. The results will...

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