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All aboard the AI train? Then we can start…
How are we settling in? Comfortable? The first few months in the age of AI … Read more
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The problem with AI is not the one we think
And all of a sudden it’s an issue. Everyone from universities to copywriters are talking … Read more
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Content Marketing: generating ideas
Content marketing is not a new concept, per se. For decades copywriters have been feeding … Read more
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Content marketing: show don’t tell
In a previous article about content marketing, I recommended that when looking for material to … Read more
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Ever try to throw a book away?
Are books the queen of content marketing? Seriously, have you ever tried to throw a … Read more
content marketing
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