In a previous article about content marketing, I recommended that when looking for material to use, your company’s mission statement can act as a frame of reference. But talking about values can be as numbing as talking about your own kids. Many people have kids and are less interested...
content marketing
Ever try to throw a book away?
Are books the queen of content marketing? Seriously, have you ever tried to throw a book away? Tough, isn’t it? It’s something about our education, perhaps. There’s always a pang of guilt. “I really shouldn’t be doing this…” And we only think of throwing them away because the thing...