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Content Marketing: generating ideas

Published on January 6, 2021January 6, 2021 by Michael Leahy

Content marketing is not a new concept, per se. For decades copywriters have been feeding off material produced internally by companies. But it has taken on a life of its own now for a number of good reasons. it is a great way to give a precise and rounded...

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Content marketing: show don’t tell

Published on April 5, 2019April 6, 2019 by Michael Leahy

In a previous article about content marketing, I recommended that when looking for material to use, your company’s mission statement can act as a frame of reference. But talking about values can be as numbing as talking about your own kids. Many people have kids and are less interested...

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Ever try to throw a book away?

Published on February 24, 2017March 15, 2017 by Michael Leahy

Are books the queen of content marketing? Seriously, have you ever tried to throw a book away? Tough, isn’t it? It’s something about our education, perhaps. There’s always a pang of guilt. “I really shouldn’t be doing this…” And we only think of throwing them away because the thing...

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The latest posts

  • Make every list a sales pitch
  • Content Marketing: generating ideas
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  • Whose site is this anyway? Hint: not yours
  • Content marketing: show don’t tell

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