Look inside for content marketing ideas

Content marketing is still high on everyone’s agenda. The trick is to generate content that actually means something to readers and potential customers. There is always a temptation to look outside the company for content marketing ideas. But there are also great sources for ideas right inside your daily...

Press release distribution

For a few months, I have been including press release distribution alongside the more usual services of copywriting, product naming and concept development. Combining the copywriting of press releases with the distribution makes sense, as there are editorial guidelines that need to be respected at the writing stage of...