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Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart
If I wanted to reach 2.9 billion gamers, I would do something like this as well.
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Kill your keywords? Oh oui.
Although it might feel like sky-diving without a parachute, there are times when you have … Read more
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Make every list a sales pitch
A lot of my work involves reading and sometimes collating other people’s words. I’ve become … Read more
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Content Marketing: generating ideas
Content marketing is not a new concept, per se. For decades copywriters have been feeding … Read more
2021
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