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The problem with AI is not the one we think
Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart
Kill your keywords? Oh oui.
Make every list a sales pitch
Content Marketing: generating ideas
Advertising in times of crisis
Whose website is this anyway? Hint: not yours
Content marketing: show don’t tell
Ever try to throw a book away?
Look inside for content marketing ideas
Quickie: how to recover from a penguin penalty
Putting the marketing into digital
Make Facebook reflect your values, not the other way round
The process of irritation by imitation
Nike re-defines greatness
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2013
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Clout is a noun, not a goal
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