Aston Martin: the coolest brand in Britain 2010

What makes a brand “cool”?

Aston Martin: the coolest brand in Britain 2010Britain’s Observer magazine had an interesting supplement this weekend: a list of Britain’s coolest brands. The research body Superbrands commissions an independent survey of experts and consumers to produce a yearly barometer of the coolest brands, people and places in the UK. You’ll find out more about it on their website.

Car manufacturer Aston Martin (photo) came out tops. But I’d like to fast-forward to a thought that struck me.