When the going gets tough, the tough get out and meet each other – or they should do. I’m a firm believer in working trade fairs, having seen ones such as MIDEM and the Film Market from the inside, as well as writing for MIPIM, MIPIM Asia and the MIPCOM fairs. Although many of these have seen falling figures since January of this year, one has seen a substantial growth of 10% in sales: EAS. With the Belgian agency Tagora, I wrote the website, brochure and collateral for the 2008 and 2009 editions.
Their business is attractions and theme parks, a sector that is growing. The explanation for this growth seems to be that people are travelling less far on holidays and will therefore be spending more time at theme parks, museums, attractions and attractions.