I’ve done words for a couple of songs in ads over the years, most notably the UK and German campaigns for Alpro soya (“Happiness is Easy”), Tuborg beer and two hilarious mini-musicals for Douwe Egberts coffee. A great song does great things for advertising, connecting immediately with an audience or instantly creating a period or atmosphere.
Advertising Age has drawn up a list of Best Songs in Ads for 2007, as well as the notable raspberries. Leslie Feist’s “1234″ for iPod Nano in North America picked up the Palm. Check it out on Advertising Age. Any favourites?
Incidentally if you need that extra atmosphere that only a song can bring in your next ad, you know who to ring!