CREATIVE PRESENTATIONS: “SHOULD WE LAUGH? SHOULD WE WHISTLE?”

The Cannes Lions festival is running for the moment. As I work there twice a year, I have been running the only blog about Cannes for some time. Occasionally, I come across some gems. Nicolle Nordmann, an assistant brand manager with Campbell Company of Canada, is attending the day-long screenings at the Lions. She was taken aback by the very vocal reactions to bad ads in the hall. “I’m wondering what the creative outcome would be if we, as clients, were this candid with our feedback at creative presentations? Should we laugh? Should we whistle?”

How does that sound? Read the full article on Cannes or Bust.