MIDEM 2007

Midem banner

After celebrating its 40th anniversary last year (with a campaign that won an award within the Reed Midem group), the music trade fair Midem started a new decade with another good year. Attendance figures were up despite a very difficult business environment.
The Write Stuff again provided the copywriting for the brochures and print ads on the theme, “I’ve Got the Music in Me – Come to the Source”. Agency: Consorcom.

Plans are already afoot for the 2008 campaign!