The creative gold rush: tinsel or tears?

I can’t help feeling excited about the buzz in communications recently. Despite the obvious and very noticeable downturn in the advertising business, it seems like everyone has a plan up their sleeve. I just read that the Belgian agency Boondoggle has a co-development project with its employees, where they invest time and share profits for […]

South Africa combines football and music in new clip

There’s nothing I don’t like about South Africa’s clip promoting itself in the run-up the World Cup. Sure, it has cutesy kids, smiling multi-cultural crowds and “ordinary” people doing extraordinary stuff. But from the opening images to the last, it is superbly directed, choreographed (Wendy Ramokgadi), edited and performed. The clip also blends the football […]