Cannes 2010: the art of the pitch

I remember when it was held as a truth that the written word was dying and the world would communicate visually. Luckily for writers, the Cannes film festival is there to remind everyone that in the beginning was the word. And not only are words essential to get a story moving, they are also there at every step of the way when it is pitched to a producer, who then pitches to co-producers and financiers, before pitching it to distributors and later the press.

The creative gold rush: tinsel or tears?

I can’t help feeling excited about the buzz in communications recently. Despite the obvious and very noticeable downturn in the advertising business, it seems like everyone has a plan up their sleeve. I just read that the Belgian agency Boondoggle has a co-development project with its employees, where they invest time and share profits for business ventures that might come from it. One of the first (and oh so topical) is the Tweetnotebook that I Tweeted about a while back. I’ve also been asked to help develop no less than 3 iPhone apps recently. And there are others

Gerry Murray website


I’ve been working on a few projects recently that can best be described as “personal branding”, coaches or consultants that decide to build their business under their own name. But “personal branding” has a very selfish ring to it. At its worst, it’s an exercise in ego-stroking. But as the “brands” in question were perfectly aware, there’s more to personal branding than “me-me-me”.

Midem main image


MIDEM 2010 campaign image
MIDEM 2010 campaign image

In 7 years of creating the campaigns for Midem, we have seen the world of trade fairs transform at an unbelievable rate. It’s not unfair to say that many trade fairs until recently had been seen by their organisers pretty much a way of renting space to companies. Yet Midem, part of the Reed MIDEM group, has blazed a trail and is re-inventing the way trade fairs see themselves and engage with their audiences.

midem branding


midem09_logoSpare a thought for the music biz: over the past seven years, overall sales of recorded music have been slashed by 50%. Whole parts of the business, such as CD plants and retail outlets, are disappearing. Even professional users, such as video games and TV stations, are putting pressure on the rates to be paid. In fact, the very notion of a “record” business is no longer really applicable. Midem, as the worldwide music community’s annual gathering, has obviously been affected by this. Despite what you might think, the trade fair has been growing over the past few years (with the obvious exception of last January when it fell right after the credit crunch). How? By staying one step ahead of the game.