Nike re-defines greatness

If you’re tired of watching CGI footballers and sportsmen bouncing balls across the neighbourhood/plane/planet, you are probably ready for Nike’s wonderful new ad (which I was not involved with, by the way – I’m simply celebrating beautiful work). It’s incredibly simple and, I’d venture to say, inspiring. It brings the whole issue back to personal […]

Are your communications aligned with your mission statement?

Coincidentally, I’ve worked on a number of corporate branding projects recently that threw up a similar problem. Although the brand statements and guidelines were developed with intelligence and insight, their implementation was haphazard at best. Put bluntly, the disconnect between the two is a disaster. Why spend so much time and resources on re-branding if […]