IGLOO RECORDS: 30 YEARS OF EUROPEAN JAZZ
The European jazz label Igloo is celebrating its 30th anniversary at the end of the month. To announce this, we helped put together a press release that presents the core…
SHOOT THE CLIENT AND HAVE FUN DOING SO!
Here's a challenge. Take a shot of the client that actually means something, and people will stop people in their tracks. The Tagora agency in Brussels did just that recently…
AND THE WINNER IS…
A little shout out to Belgian director Patrick Van Hautem of Made in Brussels, who just picked up two trophies at the Greek advertising business awards, the Ermis. His film…
MUSIC FOR FACEBREAKER GAME
We occasionally find music for games and audio-visuals. The most recent track is the dotty electronic track “Kwaai Techtic” from the eloquently-named Tone Deaf Junkies. This South African electro team are part of one of the most exciting scenes at the moment and are featured in the new “Facebreaker” game from Electronic Arts.
THE NAME GAME
Names are probably one of the most difficult things to get right. Over the years, I have been able to come up with a fair number of product or company names. But there is no single way to get this right.
Amongst the recent successful ones is the MIPIM Horizons trade fair, which will run next December in Cannes. In this case, MIPIM asked the Consorcom agency to help them with the name as they wanted to create a new event to accompany the hugely successful MIPIM property market trade fair. As MIPIM Horizons will focus on emerging markets, we naturally focused on that aspect. We kept the mother brand name and developed a range of names evoking discovery, novelty and the like. The Horizons is quite a “natural” choice, as it is easily understandable and evokes a lot of things that are interesting to property developers.
COPYWRITERS AS GARDENERS
I have a garden, and I actually enjoy mucking in and getting things done. I've also learnt from experience that thinking ahead is essential. If you want to laze in…
MIPCOM SET TO DRIVE CONTENT BUSINESS
It's that time of the year again. MIPCOM, the world's foremost content trade fair, will run from October 13-17 in Cannes. This year (like last year, in fact), we worked…
IT’S EASY TO MISS SOMETHING YOU’RE NOT LOOKING FOR
Advertising is supposed to engage us on more than one level these days. It's also supposed to be entertaining. So here's a winner from the Cannes Lions festival, produced by…