If you’re tired of watching CGI footballers and sportsmen bouncing balls across the neighbourhood/plane/planet, you are probably ready for Nike’s wonderful new ad (which I was not involved with, by the way – I’m simply celebrating beautiful work). It’s incredibly simple and, I’d venture to say, inspiring. It brings the whole issue back to personal […]
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TIGER BEER “ZIP”: THE BEAUTIFUL PAY-OFF
This ad from Saatchi – which I had absolutely nothing to do with – is brilliant at a number of levels. What I like most is the pay-off (nope, I won’t spoil the pleasure). It runs through a series of CGI-enhanced levels before coming back to the most basic appeal imaginable. We’re all beginning to […]