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Despite the edginess, Coca-Cola’s ‘Real Magic’ campaign is one from the heart
If I wanted to reach 2.9 billion gamers, I would do something like this as well.
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Ever try to throw a book away?
Are books the queen of content marketing? Seriously, have you ever tried to throw a … Read more
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Belfius: 2 reasons this name is wrong
It’s not often that a brand name generates so much interest. Belgians woke up March … Read more
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Levis, riots and teenage aspirations
This ad, surely one of the most evocative for a jeans company, has become … Read more
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Clout is a noun, not a goal
The social media world is in a bit of a tizzy due to Klout’s new … Read more
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PERSONAL BRANDING IS NOT LIKE A PERSONAL COMPUTER
I’ve been working on a few projects recently that can best be described as “personal … Read more
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THE NAME GAME
Names are probably one of the most difficult things to get right. Over the years, … Read more
branding
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