Ever try to throw a book away?

Are books the queen of content marketing? Seriously, have you ever tried to throw a book away? Tough, isn’t it? It’s something about our education, perhaps. There’s always a pang of guilt. “I really shouldn’t be doing this…” And we only think of throwing them away because the thing has been lying around in full […]

THE NAME GAME

Names are probably one of the most difficult things to get right. Over the years, I have been able to come up with a fair number of product or company names. But there is no single way to get this right. Amongst the recent successful ones is the MIPIM Horizons trade fair, which will run […]