Are books the queen of content marketing? Seriously, have you ever tried to throw a book away? Tough, isn’t it? It’s something about our education, perhaps. There’s always a pang of guilt. “I really shouldn’t be doing this…” And we only think of throwing them away because the thing has been lying around in full […]
branding
Belfius: 2 reasons this name is wrong
It’s not often that a brand name generates so much interest. Belgians woke up March 1 to discover that the retail branch of the troubled bank Dexia is now called Belfius. The reactions were instant and entirely predictable as people began looking for the hidden meaning. Jokes ranged from it being a contraction of “Belgians […]
Levis, riots and teenage aspirations
This ad, surely one of the most evocative for a jeans company, has become iconic in a way. Just as the turbulence of May 1968 fueled a new mythology and counter-culture, will 2011 be remembered as a turning point in youth movements? I’d say it’s a pretty safe bet. But typically for our age, […]
Clout is a noun, not a goal
The social media world is in a bit of a tizzy due to Klout’s new rating system. The overall complaint is that everyone seems to have gone down in the ratings. If you were bothered by this, it might be an idea to ask yourself why. In terms of SEO and social media, what is […]
PERSONAL BRANDING IS NOT LIKE A PERSONAL COMPUTER
I’ve been working on a few projects recently that can best be described as “personal branding”, coaches or consultants that decide to build their business under their own name. But “personal branding” has a very selfish ring to it. At its worst, it’s an exercise in ego-stroking. But as the “brands” in question were perfectly […]
THE NAME GAME
Names are probably one of the most difficult things to get right. Over the years, I have been able to come up with a fair number of product or company names. But there is no single way to get this right. Amongst the recent successful ones is the MIPIM Horizons trade fair, which will run […]