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Website ownership

Whose website is this anyway? Hint: not yours

Posted by By Michael Leahy November 18, 2019Posted incopywriting, webNo Comments
There usually comes a time in the development of a website when the owner suddenly realises it’s not their website at all. Or to be more precise, it’s not about…
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Content marketing: show don’t tell

Posted by By Michael Leahy April 5, 2019Posted incontent marketing, copywriting, Social mediaNo Comments
In a previous article about content marketing, I recommended that when looking for material to use, your company's mission statement can act as a frame of reference. But talking about…
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Look inside for content marketing ideas

Posted by By Michael Leahy July 29, 2016Posted incopywriting, Social media2 Comments
Content marketing is still high on everyone’s agenda. The trick is to generate content that actually means something to readers and potential customers. There is always a temptation to look…
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Press release copywriting and distribution

Press release distribution

Posted by By Michael Leahy March 11, 2015Posted incopywriting, webNo Comments
For a few months, I have been including press release distribution alongside the more usual services of copywriting, product naming and concept development. Combining the copywriting of press releases with…
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Pengion penalty tool

Quickie: how to recover from a penguin penalty

Posted by By Michael Leahy November 4, 2014Posted inweb2 Comments
 Using Ahrefs to recover from a penguin penalty   Lots of webmasters have found themselves scrambling to deal with Google's Penguin update. The Ahref website has put together a quickie…
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Dela campaign

Putting the marketing into digital

Posted by By M, copywriter in Brussels October 20, 2013Posted inadvertising business, Social media5 Comments
Digital marketing conferences are hardly rare. But the recent Digital Marketing First in Brussels was an opportunity (for me at least) to get a feel for the fast-moving market. First…
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Make Facebook reflect your values, not the other way round

Make Facebook reflect your values, not the other way round

Posted by By M, copywriter in Brussels September 4, 2013Posted incopywriting, Social media, web2 Comments
Now that a huge number of companies are on Facebook, a whole generation of marketing departments, copywriters and social media practitioners are discovering the joys of creating content. When it…
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span copywriting

The process of irritation by imitation

Posted by By M, copywriter in Brussels June 18, 2013Posted incopywriting, Social mediaNo Comments
Anyone that runs a website knows how irritating spam can be. Since the early days of just posting links, the systems that spammers use have gotten increasingly sophisticated, aiming to…
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More than content marketing, I reach people. Through words and product names

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gleonhard Gerd Leonhard @gleonhard ·
28 Jan

(23) #chatgpt makes up various 'in the style of Donald Trump' speeches (compiled by Gerd Leonhard) - YouTube https://gerd.fm/3HEHfhR

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
23 Jan

A reminder

Susanna Gebauer @dreckbaerfrau

Are you aware that Twitter uses an algorithm to decide which tweets to show top tweet feed that around 50% of Twitter users are using? Here are the most important ranking signals for the Twitter feed. https://susannagebauer.com/blog/how-does-twitters-algorithm-work-feed/

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
20 Jan

Chocolate makes the world go round
Thanks to Crosscast for the choccies! #chocolate #copywriting #Marketing

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
20 Jan

I wrote this nearly three years ago. It is still topical, albeit for different reasons: http://www.thewritestuff.be/2020/03/advertising-in-times-of-crisis/ #advertising

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thewritestuff1 thewritestuff1 @thewritestuff1 ·
19 Jan

I'm not the only one saying, "For once a McD ad I enjoy"

Campaign @Campaignmag

Pick of the Week: A quick eyebrow raise and everyone's off to McDonald's @LeoBurnettUK https://buff.ly/3ZJG5IK

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