The problem with AI is not the one we think
And all of a sudden it's an issue. Everyone from universities to copywriters are talking about the problem with AI and ChatGPT. . "All the technology in the world can't…
Kill your keywords? Oh oui.
Although it might feel like sky-diving without a parachute, there are times when you have to write without keywords Photo by Nothing Ahead from Pexels I’m back to writing headlines again. Pure standalone…
Whose website is this anyway? Hint: not yours
There usually comes a time in the development of a website when the owner suddenly realises it’s not their website at all. Or to be more precise, it’s not about…
Content marketing: show don’t tell
In a previous article about content marketing, I recommended that when looking for material to use, your company's mission statement can act as a frame of reference. But talking about…
Look inside for content marketing ideas
Ph: Nothing Ahead / Pexels Content marketing is still high on everyone’s agenda. The trick is to generate content that actually means something to readers and potential customers. There is…
Quickie: how to recover from a penguin penalty
Using Ahrefs to recover from a penguin penalty Lots of webmasters have found themselves scrambling to deal with Google's Penguin update. The Ahref website has put together a quickie…
Putting the marketing into digital
Digital marketing conferences are hardly rare. But the recent Digital Marketing First in Brussels was an opportunity (for me at least) to get a feel for the fast-moving market. First…
Make Facebook reflect your values, not the other way round
Now that a huge number of companies are on Facebook, a whole generation of marketing departments, copywriters and social media practitioners are discovering the joys of creating content. When it…