And all of a sudden it's an issue. Everyone from universities to copywriters are talking about the problem with AI and ChatGPT. . "All the technology in the world can't…
Although it might feel like sky-diving without a parachute, there are times when you have to write without keywords Photo by Nothing Ahead from Pexels I’m back to writing headlines again. Pure standalone…
There usually comes a time in the development of a website when the owner suddenly realises it’s not their website at all. Or to be more precise, it’s not about…
In a previous article about content marketing, I recommended that when looking for material to use, your company's mission statement can act as a frame of reference. But talking about…
Ph: Nothing Ahead / Pexels Content marketing is still high on everyone’s agenda. The trick is to generate content that actually means something to readers and potential customers. There is…
Using Ahrefs to recover from a penguin penalty Lots of webmasters have found themselves scrambling to deal with Google's Penguin update. The Ahref website has put together a quickie…
Digital marketing conferences are hardly rare. But the recent Digital Marketing First in Brussels was an opportunity (for me at least) to get a feel for the fast-moving market. First…
Now that a huge number of companies are on Facebook, a whole generation of marketing departments, copywriters and social media practitioners are discovering the joys of creating content. When it…